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Vanilla is the World's most popular flavor and, after saffron, the second most
expensive among spices and flavorings. The Vanilla Story, published by the David
Michael and Company (Philadelphia, CA 1997), attributes vanilla's popularity to
its "fruity, alluring aromatics that harmonize seamlessly with a deep, warm,
rich fullness that makes it universally renowned. Vanilla is the key ingredient
in frozen desserts, yogurt, baked goods, candies, liqueurs, flans, beverages,
tobacco, fragrances and even meat stews. Other flavor systems such as chocolate,
fruit and nuts, use vanilla as a background enhancer. In spite of this glowing
pedigree, vanilla is often referred to as plain."
In a recent USA TODAY article, "Vanilla: Wear it, Eat It, Drink It, Love
It," author Theresa Howard says, "in stressful times, marketing experts
say, consumers want products that bring feelings of comfort. What tastes and smells
safer than vanilla?"
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